开嗨酒业主打国酒新潮流概念,与知名艺术家朱敬一合作推出联名白酒产品。我们负责其包装设计的同时,也受客户委托,以此为契机升级整个品牌形象。我们在品牌名后增加了一个惊叹号,增大“开嗨”声量,同时也将其作为鲜明的品牌识别元素。又通过重新设计更具潮流感的标识字体,精准传达品牌定位。

‘Chinese baijiu new fashion’ is the business concept of KAIHI, and based on it they joined hands with the renowned artist Zhu Jingyi to make joint designs of baijiu products. We were first hired to design the product package, and later given the entire brand identity upgrading project, in which we not only added an exclamation mark to the brand name to make it “sound louder” and used it as a strong icon of the brand, but also designed a more fashionable typeface in order to accurately intensify and communicate the brand’s image.