知名线上花店品牌花加,成立以来标识几经调整,但一直没有形成系统的品牌视觉。此次升级,优化字体标识之外,我们又以“加”为立足点,并延伸出扩展、丰富、提升的品牌语义,提取视觉符号“+”。通过循环排列,形成高度灵活的延展系统,起到强化品牌记忆的传播作用。

The well-known online florist had adjusted several times the design of its logo but never really came up with a systematic brand visual identity. In this brand upgrading project, not only did we optimize the logo typeface, we also brought the brand’s image up to a higher level by focusing on the idea of “PLUS” and using the icon “+” to represent it visually so as to create an extension system of highly free arrangement of the icon with which the brand image is further intensified and well remembered.