f+是花加旗下新近成立的生活周边品牌。品牌名的字符组合本身就很有形式感,具有良好的记忆度。我们着力于标识字体的设计,赋予其足够的灵动感,配合丰富多变的图形色块,充分烘托轻松自由且不失精致的视觉氛围,契合生活家居产品的品牌气质。

f+ is the lifestyle brand under FLOWERPLUS. The brand name itself is an unconventional combination of letter and sign, which is quite easy to recognize and remember, so we focused on the design of the logo typeface, aiming to give it enough liveliness, and via flowing colour lumps at the back, made it lively and exquisite at the same time, which is a good embodiment of the home and lifestyle brand image.